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Plants need water, light and love to thrive.

Crop takes care of water and light; you just need to add love.

We believe urban farming will undergo amazing transformation over the next few years and we want you to be able to be part of it and shorten the learning curve. Crop puts the best herbs, miniature vegetables and flowers at your fingertips. It is designed to give plants exactly what they need, when they need it. Using a combination of Internet of Things, artificial intelligence and advanced LED lighting technologies, we will propose a series of products to better care for your plants the best way possible.
Michaël Setton, CEO & Founder at Crop

What is photobiology ?

We see the world through our eyes, but plants perceive light quality via a variety of proteins in their leaves called photoreceptors (phytochromes or cryptochromes). Researchers have determined that these receptors track changes in the direction, intensity, duration of the light they receive and can be turned on or off depending on the light wavelength. As a result the plants figure out when to sprout, when to blossom and how to bend or stretch to avoid shading from growing neighbors.

Researchers also realized that these photoreceptors mediate the production of phytochemicals (e.g. Carotenoids, amino acids, polyphenolics, glucosinates) which:

  • Influence the levels of nutrients, vitamins or anti oxidant properties
  • Are key to our perception of flavor when we consume these plants.
As illustrated below, TipCrop uses less energy, less water than traditional means of growing plants and also eliminates the need for chemicals.
  Farming Green House TipCrop
Environmental footprint ★★★★★★★★★★ ★★★★★
Chemicals ★★★★★★ ★★★  
Seasonality ★★★★★★ ★★★★  
Growth cycle ★★★★ ★★★ ★★
Quality predictability ★★★ ★★★★★ ★★★★★★★★★★
Personal tuning     ★★★★★★
Traceability ★★★ ★★★★★ ★★★★★★★★★★
Artificial Intelligence / Knowledge sharing   ★★★★★

Why did we start with a solution for consumers ?

There is increasing interest to grow one’s food or sourcing as many ingredients as possible locally. People of all ages expect their favorite foods to be available all year and at an affordable price. We want anyone with a tiny bit of spare indoor space to share the joy of growing nutritious, tasty plants. They are already systems on the market but they are quite expensive and with systems using liquid feeding solutions or special pods, plants can only grow when they are still within the units. We designed Crop to be compatible with either grow mats or soil so that you take the trays out at any point and continue growth wherever you want to, be it your window sill, another unit with larger height or give them to friends, colleagues or neighbours.

What is Quantum Core:

Quantum Core consists of a power supply, an LED lighting unit, (with individual control of wavelength and intensity), the control electronics for all functions:

Machine Vision

Data processing and Scalability

Big data and IoT will boost urban and vertical farming. Many technology companies are already being used by pioneers such as Analog Devices to improve the taste of tomatoes. In the Netherlands, Philips recently opened Grow Wise City Farming, one of the largest urban farming research centers in the world and in Japan, Panasonic, Fujitsu and Toshiba are becoming experts in vertical farms (close to 200 vegetable factories are operating in Japan today). At Crop, we are convinced that the best innovation and most amazing produce will come from consumers sharing knowledge.

This is the reason why we designed the Quantum Core as the basic unit; to provide tuning to the environment be it temperature, humidity, light intensity and wavelength, for the 8 stages of growth. It will be suitable for larger scale urban farming for retail or neighborhood level production. Units will for example be stacked in server racks which have small footprint and contain a variety of plants growing in optimal conditions for each growth stage and end user desired properties. We will also explore growing mushrooms.

Principles stages of plant growth

  • Germination
  • Leaf development
  • Formation of side shoots
  • Stem elongation
  • Development of harvestable vegetable plant parts
  • Flowering
  • Development of fruit
  • Senescence